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Archive for May, 2010

Online White Paper Class 101

“White Paper 101: A Step-by-Step Approach to Creating Highly Engaging White Papers.”

Seven Ways To Overcome The Most Common White Paper Mistakes

Michael Stelzner, of WhitePaperSource.com , and the author of the very popular book, Writing White Papers: How to Attract Readers and Keep Them Engagedh. is hosting the free webinar, along with Jonathan Kantor, of Whitepapercompany.com.

Technology Infrastructure White Papers – A Big Joke?

When is it appropriate to use humor in a white paper aimed at IT professionals?
If you’re thinking “never” then I’d probably agree with you in most cases.

How Do Computer Networking Companies Generate Leads In Asia-Pacific?

An intriguing lead generation question was posted recently on LinkedIn’s Technology Marketing Discussion board.