Archive for June, 2010
Just Whose Technology Business Are Your Copywriters Building?
Flicking through my blog log I came across a heart-stopping post from Joe Pulizzi of Junta 42 and the Content Marketing Institute. “I’m your business development manager’s white paper copywriter.”
Posted: June 19th, 2010 under General Writing, White Papers.
Tags: content marketing, General Writing, White Papers
Comments: none
Goal! Nice Touch Cisco!
With the football / soccer jamboree now underway, here’s a World Cup fun app from Cisco that caught my eye.
Posted: June 13th, 2010 under Computer Networks, Social Media.
Tags: Computer Networks, Kaka, Kuri, Messi, Social Media, world cup football, world cup socccer
Comments: none
I See White Papers
Have white papers seen better days?
Over at Paul Dunay’s ‘Buzz Marketing For Technology’ blog, there’s a controversial post that argues they have:
Posted: June 5th, 2010 under Copywriting, White Papers.
Tags: b2b marketing, Copywriting, e-books, technology white papers
Comments: 1