Archive for 'Content Marketing'
You Want To Read Our Customer Success Stories? Then Start Jumping…
Everyone from the CEO to the Marketing Interns was excited that real customers were telling their stories, and with your products as center stage. Here are big dollops of credibility and social proof that no amount of data sheets and brochures could ever amount to.
Posted: February 20th, 2012 under Case Studies, Content Marketing.
Tags: case study registration, customer success story, marketing content assets, marketing content creation
Comments: none
B2B Technology Marketing for ESL Readers
Robust economic growth in the BRIC countries is good news for IT networking companies, particularly in the Asia-Pacific region (think, India and China).
Posted: February 16th, 2012 under Content Marketing, General Writing.
Tags: Asia, b2b marketing, English as a second language, ESL
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Free On-Page SEO Advice For Content Marketers
There is a wealth of free SEO information available at Google Webmaster central and I’d encourage b2b tech marketers to become more familiar with their content.
Posted: February 9th, 2012 under Content Marketing, SEO.
Tags: Google Webmaster Central, inbound links, off-page SEO, on-page seo, search engine optimization
Comments: none
Why The IT Blame Game’s a Winner
The purpose of the IT Blame Game microsite, in my humble opinion, is to be that ‘flag’; one which can help ExtraHop Networks get a few steps closer to the ‘prize’
Posted: February 6th, 2012 under B2B Blogging, Content Marketing.
Tags: B2B Mini content site, ExtraHop Networks, IT Blame Game, IT Buyers, IT Department, IT microsite
Comments: none