Archive for 'Content Marketing'
The LinkedIn group, ‘Get More From Your White Papers’, is a private group started by Gordon Graham, a very experienced white paper writer.
This post’s an update on the video interview I did recently with IT Pre-Sales Engineer, Matthew Norwood, via Skype.
We covered a range of topics around the intentionally provocative theme of “What IT Pre-Sales Engineers Really Hate About B2B Content Marketing?”
The very best pre-Sales SEs really do consume ‘content marketing’ on a continuous basis. They’re wired to learn, tinker (‘how stuff works’), and plain enjoy using what they’ve found out for the benefit of others.
Make it worthwhile to stay subscribed.
This is where ‘membership has its privileges’ spoke to me in the form of a free pdf copy of : “Metzler’s 2012 Application & Service Delivery Handbook”.
Posted: August 19th, 2012 under Computer Networks, Content Marketing, Email Copywriting.
Tags: application & service delivery handbook, Aryaka, b2b content marketing, email marketing, freelance b2b writer