Archive for 'Content Marketing'
How To Get More From Your White Papers
The LinkedIn group, ‘Get More From Your White Papers’, is a private group started by Gordon Graham, a very experienced white paper writer.
Posted: January 21st, 2013 under Content Marketing, White Papers.
Tags: b2b white papers, Gordon Graham, LinkedIn Groups, White Papers for Dummies
Comments: none
Update: What IT Pre-Sales Engineers Really Think About b2b Content Marketing
This post’s an update on the video interview I did recently with IT Pre-Sales Engineer, Matthew Norwood, via Skype.
Posted: October 16th, 2012 under Content Marketing.
Tags: IT Pre-Sales Content Marketing, IT Value Added Reseller, Matthew Norwood
Comments: none
YouTube Video Interview Preview: IT Pre-Sales Engineers and B2B Content Marketing
We covered a range of topics around the intentionally provocative theme of “What IT Pre-Sales Engineers Really Hate About B2B Content Marketing?”
Posted: September 9th, 2012 under Content Marketing.
Tags: b2b content marketing, IT Pre-Sales Engineers, Value Added Resellers IT
Comments: none
Do Pre-Sales SEs Dream of Content Marketing?
The very best pre-Sales SEs really do consume ‘content marketing’ on a continuous basis. They’re wired to learn, tinker (‘how stuff works’), and plain enjoy using what they’ve found out for the benefit of others.
Posted: August 27th, 2012 under Computer Networks, Content Marketing.
Tags: b2b content marketing, post-sales SE, pre-sales SE, Riverbed, Systems Engineer
Comments: 2
This Membership Has Its Privileges
Make it worthwhile to stay subscribed.
This is where ‘membership has its privileges’ spoke to me in the form of a free pdf copy of : “Metzler’s 2012 Application & Service Delivery Handbook”.
Posted: August 19th, 2012 under Computer Networks, Content Marketing, Email Copywriting.
Tags: application & service delivery handbook, Aryaka, b2b content marketing, email marketing, freelance b2b writer
Comments: 1
Mark McClure on Google Plus.