Intermec are to be commended on their creative use of videos and text-based content (web content pages, landing pages and downloadable white papers).

You may recall from last week’s post that I wrote of my decision to enroll in a six month case study mentoring course .

If you’re a technology marketer in the computer networking industry, then this is for you.

Copywriters spend a lot of time crafting headlines and sub headlines, all with an eye on hooking the reader into the copy, one sentence at a time.