Archive for 'Copywriting'
I See White Papers
Have white papers seen better days?
Over at Paul Dunay’s ‘Buzz Marketing For Technology’ blog, there’s a controversial post that argues they have:
Posted: June 5th, 2010 under Copywriting, White Papers.
Tags: b2b marketing, Copywriting, e-books, technology white papers
Comments: 1
Online White Paper Class 101
“White Paper 101: A Step-by-Step Approach to Creating Highly Engaging White Papers.”
Posted: May 29th, 2010 under Copywriting, White Papers.
Tags: Copywriting, Jonathan Kantor, white paper
Comments: none