Archive for 'Copywriting'
3PAR’s White Paper Scorecard
The ‘cloud storage’ company, 3PAR, is in the news with both HP and Dell attempting to buy it out. I decided to take a look at 3PAR’s website and check out their technical marketing and sales literature.
Posted: August 29th, 2010 under Case Studies, Copywriting, Storage Networks, White Papers.
Tags: 3PAR, Case Studies, Copywriting, storage networks, White Papers
Comments: none
White Paper Chainsaw Massacre
Yes, white papers suck.
Coming to a web site near you today…
Posted: August 17th, 2010 under Copywriting, White Papers.
Tags: Copywriting, White Papers
Comments: none
I See White Papers
Have white papers seen better days?
Over at Paul Dunay’s ‘Buzz Marketing For Technology’ blog, there’s a controversial post that argues they have:
Posted: June 5th, 2010 under Copywriting, White Papers.
Tags: b2b marketing, Copywriting, e-books, technology white papers
Comments: 1
Online White Paper Class 101
“White Paper 101: A Step-by-Step Approach to Creating Highly Engaging White Papers.”
Posted: May 29th, 2010 under Copywriting, White Papers.
Tags: Copywriting, Jonathan Kantor, white paper
Comments: none