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Archive for 'Internet Marketing'

Google Search Made Simpler 銀のさら

Are you making it easier for your customers to find you and order?

By way of example from Japan, here’s something I see a lot while riding trains or reading the flyers that appear in my mail box most days.

Free Social Media Whitepaper – Yours For Just 10 Compulsory Factoids

What’s the optimum number of required fields to maximize downloads of a technology whitepaper?

Article Marketing – Securing Your Content Marketing Beachhead Using Cannon Fodder And Special Forces

In this post you’ll discover more about how information technology marketers drive targeted traffic to an offer or landing page by using articles.

HeadBlade and The Law of Focus

HeadBlade are a great example of law #5 in Ries and Trout’s classic marketing book, “The 22 Immutable Laws of Marketing”.
Law #5 is “The Law of Focus” and the subtitle on page 26 of my copy states:
“The most powerful concept in marketing is owning a word in the prospect’s mind.”