Tag: b2b marketing
Book Review: “Tell to Win” by Peter Guber
Book Review: “Tell to Win” by Peter Guber
Posted: May 21st, 2011 under Book Reviews, Case Studies, General Writing.
Tags: b2b marketing, Back Story, Book Review, Peter Guber, Tell To Win
Comments: none
I See White Papers
Have white papers seen better days?
Over at Paul Dunay’s ‘Buzz Marketing For Technology’ blog, there’s a controversial post that argues they have:
Posted: June 5th, 2010 under Copywriting, White Papers.
Tags: b2b marketing, Copywriting, e-books, technology white papers
Comments: 1