The ‘cloud storage’ company, 3PAR, is in the news with both HP and Dell attempting to buy it out. I decided to take a look at 3PAR’s website and check out their technical marketing and sales literature.

Take a look at the updated newspaper weather forecast or of watching President Obama speaking live at MIT, and then imagine similar updates to a case study or white paper.

For example, a ‘living’ white paper on data center racks could provide updated information on how new rack cooling designs or cabling systems could change how IT managers plan for future cloud computing infrastructures.