HeadBlade are a great example of law #5 in Ries and Trout’s classic marketing book, “The 22 Immutable Laws of Marketing”.
Law #5 is “The Law of Focus” and the subtitle on page 26 of my copy states:
“The most powerful concept in marketing is owning a word in the prospect’s mind.”

“Many people think marketing is a battle of products. In the long run, they figure, the best product will win.” ‘The 22 Immutable Laws of Marketing’, by Al Ries & Jack Trout.

I’ve got to warn you now – Michael Stelzner’s White Paper Success Summit 2010 is hiding a truly, shocking secret!

This mind map illustrates why I believe Michael Stelzner’s white paper success product is right on the money for his target audience.
What ‘makes’ people take action and pay for goods or services online? The question interests me as both a consumer and a copywriter.

When a good copywriter sees a great piece of work it’s hard to resist checking it out.

That’s why when I came across Michael Stelzner’s online marketing for his “White Paper Success Summit 2010″, I spent several hours analyzing and, if truth be told, getting emotional responses to his copy!