Flicking through my blog log I came across a heart-stopping post from Joe Pulizzi of Junta 42 and the Content Marketing Institute. “I’m your business development manager’s white paper copywriter.”

In this post you’ll discover more about how information technology marketers drive targeted traffic to an offer or landing page by using articles.

And in the hyperactive online world – where seconds become virtual eternities – the headline / subject field is in the front line of the battle for attention.

In some respects Japan is lucky to have so many local and national customs to celebrate. It’s definitely a marketer’s dream because campaigns and promotions are often tied in to these events.