Now you’d think that the arrival of ‘interactive’ cable TV with its proliferation of channel choice might change how goggle box and gogglers got along together.

When is it appropriate to use humor in a white paper aimed at IT professionals?
If you’re thinking “never” then I’d probably agree with you in most cases.

Take a look at the updated newspaper weather forecast or of watching President Obama speaking live at MIT, and then imagine similar updates to a case study or white paper.

For example, a ‘living’ white paper on data center racks could provide updated information on how new rack cooling designs or cabling systems could change how IT managers plan for future cloud computing infrastructures.