Tag: white paper
Case Study or Industry White Paper?
Imagine my surprise when I picked out this excellent example of a case study from the IBM Software group.
Posted: December 24th, 2010 under Case Studies, Social Media, White Papers.
Tags: case study, Focus.com, IBM Software Group, Social Media, white paper
Comments: none
White Paper Review: Aryaka’s The WAN Optimization Perfect Storm
Do you think vendor-specific info should be pruned from a pre-sales white paper?
Posted: October 11th, 2010 under White Papers.
Tags: Aryaka WAN optimization, b2b computer networking, NaaS Cloud Service, white paper
Comments: none
Online White Paper Class 101
“White Paper 101: A Step-by-Step Approach to Creating Highly Engaging White Papers.”
Posted: May 29th, 2010 under Copywriting, White Papers.
Tags: Copywriting, Jonathan Kantor, white paper
Comments: none