Tag: White Papers
3PAR’s White Paper Scorecard
The ‘cloud storage’ company, 3PAR, is in the news with both HP and Dell attempting to buy it out. I decided to take a look at 3PAR’s website and check out their technical marketing and sales literature.
Posted: August 29th, 2010 under Case Studies, Copywriting, Storage Networks, White Papers.
Tags: 3PAR, Case Studies, Copywriting, storage networks, White Papers
Comments: none
White Paper Chainsaw Massacre
Yes, white papers suck.
Coming to a web site near you today…
Posted: August 17th, 2010 under Copywriting, White Papers.
Tags: Copywriting, White Papers
Comments: none
Just Whose Technology Business Are Your Copywriters Building?
Flicking through my blog log I came across a heart-stopping post from Joe Pulizzi of Junta 42 and the Content Marketing Institute. “I’m your business development manager’s white paper copywriter.”
Posted: June 19th, 2010 under General Writing, White Papers.
Tags: content marketing, General Writing, White Papers
Comments: none
Technology Infrastructure White Papers – A Big Joke?
When is it appropriate to use humor in a white paper aimed at IT professionals?
If you’re thinking “never” then I’d probably agree with you in most cases.
Posted: May 22nd, 2010 under Technology, White Papers.
Tags: enterprise network cabling, Technology, White Papers
Comments: 1