Tag: White Papers
Just Whose Technology Business Are Your Copywriters Building?
Flicking through my blog log I came across a heart-stopping post from Joe Pulizzi of Junta 42 and the Content Marketing Institute. “I’m your business development manager’s white paper copywriter.”
Posted: June 19th, 2010 under General Writing, White Papers.
Tags: content marketing, General Writing, White Papers
Comments: none
Technology Infrastructure White Papers – A Big Joke?
When is it appropriate to use humor in a white paper aimed at IT professionals?
If you’re thinking “never” then I’d probably agree with you in most cases.
Posted: May 22nd, 2010 under Technology, White Papers.
Tags: enterprise network cabling, Technology, White Papers
Comments: 1