What’s the optimum number of required fields to maximize downloads of a technology whitepaper?

Take a look at the updated newspaper weather forecast or of watching President Obama speaking live at MIT, and then imagine similar updates to a case study or white paper.

For example, a ‘living’ white paper on data center racks could provide updated information on how new rack cooling designs or cabling systems could change how IT managers plan for future cloud computing infrastructures.

How’s your Google profile coming along? Do you even have one?
Until recently I’d not considered it much - being content to build a presence on LinkedIn, Twitter and FaceBook.