Archive for 'White Papers'
How To Get More From Your White Papers
The LinkedIn group, ‘Get More From Your White Papers’, is a private group started by Gordon Graham, a very experienced white paper writer.
Posted: January 21st, 2013 under Content Marketing, White Papers.
Tags: b2b white papers, Gordon Graham, LinkedIn Groups, White Papers for Dummies
Comments: none
“We Expect Media We Can Manipulate” - What About White Papers?
The title quote’s taken from ‘CK’ Kerley’s wonderful thought leadership white paper on “The Mobile Revolution & B2B”. Go get it now - a free 17-page pdf download, with great graphic design, and well worth reading.
Posted: February 13th, 2012 under White Papers.
Tags: CK Kerley, mobile b2b marketing, White Papers
Comments: none
B2B White Paper Future Shock
Isn’t it then strange to find white paper offerings still stuck in a time warp of trying to be all things to all readers?
Posted: July 4th, 2011 under Technology, White Papers.
Tags: Alinean, Alvin Toffler, b2b white papers, future shock, white paper infographic
Comments: none
B2B White Papers Meet Social Delivery Platforms
Much time and money goes into creating b2b white papers. But where’s the ROI? Sales want leads while marketing stoically tracks metrics about visitors
Posted: June 1st, 2011 under Internet Marketing, White Papers.
Tags: b2b tech marketing, b2b white papers, b2lead, social delivery platform
Comments: none
White Paper 201: Jonathan Kantor Announces Online Lead Generation Class
White paper 201 takes the training a stage further and is focused on the business use of white papers as tools to help with lead generation.
Posted: April 29th, 2011 under White Papers.
Tags: b2b webinar, Jonathan Kantor, lead generation, white paper 201, wppundit
Comments: none
Mark McClure on Google Plus.
