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Archive for May, 2010

Online White Paper Class 101

“White Paper 101: A Step-by-Step Approach to Creating Highly Engaging White Papers.”

Seven Ways To Overcome The Most Common White Paper Mistakes

Michael Stelzner, of WhitePaperSource.com , and the author of the very popular book, Writing White Papers: How to Attract Readers and Keep Them Engagedh. is hosting the free webinar, along with Jonathan Kantor, of Whitepapercompany.com.

Technology Infrastructure White Papers - A Big Joke?

When is it appropriate to use humor in a white paper aimed at IT professionals?
If you’re thinking “never” then I’d probably agree with you in most cases.

How Do Computer Networking Companies Generate Leads In Asia-Pacific?

An intriguing lead generation question was posted recently on LinkedIn’s Technology Marketing Discussion board.

Free Weekly Technology White Papers

Jonathan Kantor is one of the top technology white paper copywriters around and his blog’s on my regular reading list at whitepapercompany.com/blog.