I’m a great believer in learning from experienced copywriters and technology marketers.
That’s why I made the decision to enrol in Casey Hibbard’s 6 month Case Study Copywriter’s Mentoring course.

Tweet http://socialtech2010.com/ 例えば @goodpeoplejapan # Mentoring course for case study copywriters - Casey’s early bird offer ends Oct 1 http://is.gd/frs6E @casey_hibbard # Stuxnet malware & Symantec’s O’Murchu - show me the case study! http://is.gd/frrGW # ‘The Onion’ has nothing on this…here’s the Daily Mail digging up gap year naughtiness… http://is.gd/frrg4 # Turning trip reports into […]

If you’re a technology marketer in the computer networking industry, then this is for you.

Tweet Publisher's most popular page gives it all away… http://is.gd/f6IZw #li # RT @Robertbly New blog post: I Charge Too Little for My Copy! http://bly.com/blog/general/i-charge-too-little-for-my-copy/ in reply to Robertbly # Michael Lewis writing in Vanity Fair. Great article about Greek economy gone nuts. http://is.gd/f9VXT # zombie email customer 'service' parody http://is.gd/f6HZP #li # Gartner: More […]

Copywriters spend a lot of time crafting headlines and sub headlines, all with an eye on hooking the reader into the copy, one sentence at a time.