Tag: b2b white papers
How To Get More From Your White Papers
The LinkedIn group, ‘Get More From Your White Papers’, is a private group started by Gordon Graham, a very experienced white paper writer.
Posted: January 21st, 2013 under Content Marketing, White Papers.
Tags: b2b white papers, Gordon Graham, LinkedIn Groups, White Papers for Dummies
Comments: none
B2B White Paper Future Shock
Isn’t it then strange to find white paper offerings still stuck in a time warp of trying to be all things to all readers?
Posted: July 4th, 2011 under Technology, White Papers.
Tags: Alinean, Alvin Toffler, b2b white papers, future shock, white paper infographic
Comments: none
B2B White Papers Meet Social Delivery Platforms
Much time and money goes into creating b2b white papers. But where’s the ROI? Sales want leads while marketing stoically tracks metrics about visitors
Posted: June 1st, 2011 under Internet Marketing, White Papers.
Tags: b2b tech marketing, b2b white papers, b2lead, social delivery platform
Comments: none
Mark McClure on Google Plus.
