In these 18 videos, I interview IT VAR Pre-Sales Engineer, Matthew Norwood, about the challenges and pitfalls of b2b content marketing for Technology VARs.
To watch a video, please click on the relevant link below. On each page you'll also find an edited transcript of the conversation.
Video 01: Introduction (2m 5s)
This video explains what's covered and introduces 'content marketing' in an IT Sales context
Video 02: Matthew Norwood Introduction (0m 26s)
Pre-Sales IT Engineer, Matthew Norwood, says hello.
Video 03: About Content Marketing (0m 53s)
An IT Sales Engineer's definition of b2b content marketing.
Video 04: Buyer Personas (1m 22s)
How do 'Buyer Personas' in the IT VAR workspace?
Video 05: Prospect Education (4m 31s)
Are prospects and customer more educated in today's Internet-enabled world than in the days of faxes and dead tree marketing?
Video 06: White Papers (1m 49s)
Matthew mentions the white papers he finds useful as a (technical) pre-Sales IT engineer.
Video 07: Case Studies (3m 29s)
How are case studies (aka 'customer success stories') of interest to IT VARs?
Video 08: Printed Versus Digital (2m 14s)
Why prospects rarely ask for or print out IT data sheets in a digital world?
Video 09: B2B Technology Conferences (2m 24s)
Tech conferences and lead generation - do they go together?
Video 10: The Pre-Sales IT VAR Experience (5m 58s)
Would you want to buy anything from someone who knows nothing about the product they're selling, and even less about competitors' products?
Video 11: HP and Content Marketing (7m 00s)
Discussing Hewlett Packard, content marketing, and the joys of design guides
Video 12: IT VARs and Content Marketing (2m 26s)
Corporate blogs, social media outreach, content marketing strategy - all the buzz words and more!
Video 13: Social Media (6m 17s)
Social media meets busy VAR staffers. And why is Twitter so useful?
Video 14: Social Media Censorship (4m 32s)
If your company's blocking social media, watch this video.
Video 15: Millennials (3m 17s)
Are Millennials the generation pushing BYOD in the workplace?
Video 16: Corporate Blogging (2m 45s)
Why do so many corporate blogs bore visitors?
Video 17: Personal Brand Marketing (8m 57s)
Building a 'personal platform' online intentionally, or as a welcome by-product of connecting and sharing.
Video 18: B2B Video Case Studies (8m 57s)
Is video as a tool that can help get a tech vendor's message across?
If you find any of all of the videos helpful, please click the YouTube 'like' button and also share them with friends/colleagues (via Twitter, FaceBook, Google Plus, and other social media services).
Click this contact link to request a free, no obligations quote for your VAR's content marketing project.