With the football / soccer jamboree now underway, here was a World Cup fun app from Cisco that caught my eye.

(I just updated this post on 25 June, 2011, since the links appear to be broken.)

It took a few minutes to get the image recognition software to accept Kuri (our American Cocker Spaniel) as a legitimate ‘player’. Naughty, I know, but she insisted on playing.

Maybe Cisco/ oddcast will delete it? (Update - it looks like they may have…)

I suggest they don’t - such is the power of social media to go viral for reasons mere marketing mortals often struggle to fathom.

Do you have any examples of similar apps out there now?

- Mark McClure

PS - Kaka, Messi, Kuri. Just rolls off the tongue, eh!

Mark McClure is a freelance b2b writer, specializing in white papers and case studies for the computer networking industry. About Mark