If you might be in the market for a freelance b2b case study writer in 2012, and want to get maximum value for your investment, this post’s for you…

Fellow b2b case study writer, Pamela DeLoatch, and I have started a project on the critical questions businesses want answers to before hiring freelance writers.

For example:

• What makes one writer stand out from all the others?
• How can you know if you’ve got a dud or a keeper?
• What weight do you assign to any working experience the writer has had in your industry?
• What are the ‘extra skills’ you look for in a b2b case study writer beyond the writing itself?

My focus is in hearing from IT marketers who use freelance writers (or are thinking about doing so), while Pamela’s is in the general business-to-business arena.

Please leave a comment below, tweet me at @samuraiwriter99 or send email using my contact page.
But if you’re pressed for time, then just answer this one question:

What would you definitely check before hiring a freelancer to work with your b2b customer on a story?

Pamela and I are collecting data now and plan to update interested readers in January 2012 or sooner.

Thank you in advance for any constructive feedback you can provide!

- Mark McClure

Mark McClure is a freelance b2b writer, specializing in white papers and case studies for the computer networking industry. About Mark