Pulling Content Marketing Rabbits out of Social Media Hutches
OK, so the post’s title doesn’t exactly score a bulls-eye but since 2011′s indeed the ‘year of the rabbit’ in these parts, it somehow seems appropriate.
Joe Pulizzi, of junta42.com and content marketing institute fame, has just released a collection of social media and content marketing predictions for 2011 .
As Joe says in his post introducing the collection:
“Well over 150 predictions from more than 100 of the leading marketing thought leaders in the business.”
You can view and also download a free e-book containing all the predictions by clicking on the image in this post.
Alternatively, you can click on this url:
http://www.zmags.com/social-media-predictions-2011
(Note: I found the pdf button in the bottom right hand corner of the zmags screen interface.
Some predictions that jumped out at me:
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Ever shorter white papers (this is something that Jonathan Kantor has been highlighting for a while now.)
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E-books for mobile Internet devices (I think this also applies to traditional marketing content such as case studies and, yes, white papers.)
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Content marketing being freely distributed via social media.
It was a great honor to be included alongside many very experienced and skilled marketers. You can find my prediction on page 18. With hindsight (ha!) I should have written more.
- Mark ‘mystic marketer’ McClure
Author: Mark McClure - A freelance b2b case study and white paper writer to the computer networking industry. Based in Tokyo, Japan. Mark McClure Google + Profile About Mark
Posted: December 23rd, 2010 under Internet Marketing, Social Media.
Tags: 2011 b2b marketing predictions, content marketing, free ebook, Internet Marketing, Joe Pulizzi, Social Media